Book Marketing Made Easy

If You Write it, They Should Read it!

What is the biggest Fear you have as an Author? For many, it is the fear that we have when it comes to writing our book:

What if nobody buys it?

While that is always possible, with a little planning and advanced buzz, it is highly unlikely. The key is to get others excited about your book, is to get people talking and sharing the news with their friends, followers, and of course their family.

There are tons of ways to do this, yet most authors do not know where to start when it comes to doing a dynamite book launch. That is why I have created The Wannabe Book Launch Series which is a combination of eBook and eCourse for multiple subjects related to marketing your book or for some, their books.

Let me share a few ideas with you from the original pilot program held in 2019…which was then titled, Wannabe Author to Bestselling Author Marketeer.

Create a Book Launch Team. The best way to do this find friends, family, book readers, book reviewers and influencers to become a part of your book Launch Team. I recommend a team that consists of 30 – 60 members. It will be really important for you to give each member only one aspect of your book launch, or they will most likely not participate.

Set your book up for Pre-Sale on both KDP and Ingramspark

Click the links on how to do that PDF Ingramspark and PDF KDP

Host a Launch Webinar with your Team. Weeks before your official publication date, it is time to start revving up the launch engine. Create a Lead magnet that offers a bonus for early purchases or as an incentive for doing an early book review. (see PDF on how to do a good book Review) Free chapter downloads are a proven strategy for building the buzz for your upcoming book. It does not have to be the first chapter. Pick one that hooks the reader.

There are a lot of moving parts in a successful book launch. In my opinion Email Marketing is KING. That said, the first aspect to creating an email marketing plan, you need a list. Create a Lead Magnet to garner a list of prospective customers. How to build a lead magnet that builds interest. Give something away for free. Build your audience, build your followers. People like free.

When you begin emailing to your list, make sure to Add a landing page to your emails. The Landing Page should take the perspective buyer to the pre-sale page and later with the actual link to the Amazon page. 

Set up a Social Outreach Plan If you need help with this part of the plan, check out the free step-by-step book launch planner from Author JohnEgreek.

Melissa Ingold’s TimeFreedomBusiness.com.

Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.

Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.

Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.

Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.

Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.

Remember this, Always Create content that tells not sells. It’s best to understand this example…